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On December 15, 2017, the National Aquatics Center "Water Cube", a venue for the Olympic Games that inherits the elements of the 2008 Olympic Games and will usher in the Olympic Winter Games in 2022, witnessed another important moment in the history of the Olympic Movement: 2022 Beijing Olympic Winter Games emblem "Winter Dream" and the Paralympic Games emblem "leap", here unveiled.


Beijing, the ancient capital of the Eastern civilization and the modern international metropolis that will host the world's first summer and winter Olympic Games, once again leaves a distinctive cultural mark in the history of the Olympic Games. It will also become a spectacular, remarkable and remarkable Beijing winter Olympic and Paralympic Games one of the important signs.


International Olympic Committee Chairman Bach in the Beijing Olympic Winter Games, the Paralympic Games emblem issued a video speech. He said the unveiling of the emblem of the Beijing Olympic Winter Games will be a wonderful landmark for the Olympic Games in China and the entire Olympic family. Emblem is a symbol of ambition and dream. For the common goal of the Beijing Olympic Winter Games, people in China and around the world will be very excited and look forward to.
2022 Beijing Olympic Winter Games and the Paralympics emblem together solicited, released together, designed for the same designer, in the visual language to achieve a high degree of unity.


Winter Olympics Emblem Winter Dream uses the artistic form of Chinese calligraphy to fuse the thick oriental culture with the international modern style and present a new image and a new dream of China in a new era.


The insignia of "Paralympic Games" leaps and bounds. The design adheres to the idea of ??displaying the culture of the venue and embracing the athlete as the center, combining Chinese calligraphy with the sports characteristics of the Paralympic Games. The design demonstrated the dynamic and strength of the Chinese character "Fly", subtly turned it into a forward gliding, winning athlete, and vividly expressed the special sports equipment such as wheelchairs for the Paralympic Games.


The two emblems emphasize the integration of Chinese culture, modern international style and the characteristics of the Winter Olympics, vividly demonstrating the national spirit, the contemporary style and the cultural charisma of contemporary China, vividly demonstrating the passion, youth and vitality of the ice and snow sports and the transmission Outgoing athletes surpass themselves and worked hard to express the vision of 1.3 billion Chinese people for Beijing Olympic Winter Games and Paralympic Games.


Emblem design solicited 4506 works


On July 31, 2015, the International Olympic Committee Chairman Bach announced at the Kuala Lumpur Convention and Exhibition Center in Malaysia that Beijing has won the right to host the 2022 Olympic Winter Games and the Paralympic Games.


On the same day one year later - On July 31, 2016, Beijing Olympic Winter Games Organizing Committee issued an invitation from the Great Wall to collect the logo designs of the 2022 Winter Olympics and Paralympics around the world.


Emblem collection design work, drawing on the experience of the 2008 Olympic Games and recent Winter Olympics and Paralympic Games, through six rounds of global solicitation, expert review, revision and deepening, comment and communication, legal investigation and verification.


During the collection phase of the emblem, Beijing Olympic Winter Games Organizing Committee held "Beijing 2022 Design Forum", but also made a special trip to Shanghai, Shijiazhuang, Dalian, Shenyang, Hangzhou, Quanzhou and other cities, invited domestic and foreign designers to emblem and image landscape design for discussion. Since winter sports are not as familiar in China as summer ones, they also organize designers to take part in winter sports and get inspired. The emblem collection methods and documents are all made public and can be found on the website. The entire emblem collection and assessment process is conducted through the full participation of the Beijing Olympic Winter Games Organizing Committee and the notary public to ensure openness, fairness and fairness.


After the launch of the emblem solicitation, it attracted much attention. Only through the official microblogging of the Beijing Olympic Winter Games Organizing Committee participated and paid attention to the emblem collection activities to more than 7 million person-times.


On November 20, 2016, on the first day of the design submission submission, designers from several art design institutes in Beijing and some amateurs became the first contributors.


The all-embracing applications bear the passion and yearning for the Beijing Olympic Winter Games and flew to the emblem design office in Beijing's Gehua Building as a snowball. A copy of the kraft paper bag design, filled with the room for storage. Submitted to have primary school students, employees of state-owned enterprises, there are professional art college teachers and students. The staff members carefully and carefully apply for each piece of work registration number, the peak time in the registration desk or even lined up.


Emblem design collection work ended at 16:00 on November 30, 2016, which lasted 4 months, received a total of 4,506 design proposals.


- The design plans come from 31 provinces, autonomous regions and municipalities directly under the Central Government and Hong Kong, Macao Special Administrative Regions and Taiwan, as well as 13 countries such as the United States, Russia, Britain and France.


- The youngest contributor 85 years old, the youngest contributor 7 years old, a number of disabled designers came to the collection office to submit their works.


- 3198 design projects from professional design institutes and institutions of higher learning, accounting for 71% of the total.


Rigorous and fair review


In October 2016, the Beijing Olympic Winter Games Organizing Committee invited International Olympic Committee, State Sports General Administration, China Disabled Persons Federation, Chinese Artists Association, Beijing Olympic City Development Association, professional art institutions and other agencies and representatives recommended , 15 well-known domestic experts and athlete representatives formed a emblem expert jury.


Among the 15 judges, there are Liu Dawei, chairman of the Chinese Artists Association, Wu Weishan, director of the China Art Museum, Lu Xiaobo, dean of the Academy of Fine Arts of Tsinghua University, and Hang Hang, vice president of the China Academy of Art. Theodore Marsharis, Creative Director of 2004 Athens Olympic Games Landscape Design, and David Grossman, chairman of International Design Council, served as international judges.


In addition, IOC member Yang Yang, the winner of the China Winter Games, served as a judge on behalf of the sports sector. Park Dong-don, head of the Finance and Market Development Department of the Olympic Winter Games Organizing Committee with direct contact with the emblem application, Tong Lixin, Minister of Sports, etc. Has also become a judge. After the selection of judges, the former Beijing Olympic Organizing Committee Executive Vice Chairman, Beijing Olympic City Development Association Vice President Jiang Xiaoyu served as chairman of the jury.


On December 16, 2016, only half a month after the solicitation, the jury held a non-stop meeting and screened according to the emblem's appraisal procedures and rules. In the Gehua Building in Beijing, more than 4,000 pieces of works are neatly stacked on dozens of tables. Each piece of work conceals the names and units of the candidate, and only the works presented to the judges. In order to facilitate the screening, the expert review board classifies the works according to the elements, graphics, fonts and artistic features presented, putting the same category together. Fifteen Chinese and foreign judges scrutinized each piece in the exhibition hall.


At the first election, the judges can select 100 pieces of works per person. Under the supervision of a notary public, 78 votes were cast in the ballots after the vote and 78 pieces of the preliminary assessment were finalized. One more day after the re-assessment, each jury selected the first 10 works in their mind.


Among these works, there are some useful winter figures, such as snowflakes, that are expressed in Chinese characters, and also have traditional Chinese graphic patterns such as the Great Wall, lanterns, firecrackers and paper-cut. In order to show a better visual effect, the judges will be selected to hang on the wall, one by one to comment on the comments, discuss the merits and demerits of each piece, before the vote to all aspects are taken into account, and strive to achieve scientific and scientific review .


After repeated comparison and careful screening, the Chinese and foreign judges selected 10 design proposals from the short-listed re-evaluation works and scored them.


David Grossman, chairman of the International Design Commission, said that during the selection process, every judge was serious, had long discussions, and had disagreements. "I have participated in many similar international judgments, but I must say very much Rarely is this as strict as this one. "


Jury chairman Jiang Xiaoyu and other judges said the design of the emblem collection presents a large number of sources wide and professional three strong features. With the development of China, especially after the baptism of the 2008 Beijing Olympic Games, more and more outstanding Chinese designers have gained a deeper understanding of the Olympic spirit and submitted many high-quality works.


"Winter Dream" and "leap" won the first score


Chinese and foreign judges of Beijing Olympic Winter Games emblem expert review committee reached a high degree of consensus during the assessment process. The emblem theme must have a high level of design. The art form should have Chinese characteristics. The creative design should highlight the theme of ice and snow and should be easily disseminated internationally. .


After voting, 801 works won the first place in 10 finalists. The concept design of "winter" is the prototype of "Winter Dream" of Beijing Olympic Winter Games emblem. Coincidentally, the author is Beijing's bid to host the emblem of the 2022 Winter Olympics designer, Central Academy of Fine Arts Institute of Design vice president Lin Cun Zhen. While still applying for Winter Olympics, Lin Cunzhen designed the emblem of the "Chinese Winter Calligraphy" as the main body of the Chinese calligraphy. The abstract sketches, the movement of ice and snow and the calligraphic art are ingeniously combined with the integration of human beings and books, The following two points under the word melt 2022, vivid and natural.


January 14, 2017, Beijing Olympic Winter Games Organizing Committee focused on the 10 short-listed design, including the 801 works, including four works was identified as the next step to continue to revise and improve the direction.


After 5 days, in order to make 4 short-listed works not only have a good design concept, but also have a professional presentation effect, Beijing Olympic Winter Games commission commissioned by the Central Academy of Fine Arts, Tsinghua University Academy of Fine Arts, China Academy of Art, Luxun Academy of Fine Arts 4 Colleges and universities, respectively, to deepen the design of these four works.


The Central Academy of Fine Arts is responsible for deepening the revision of No. 801, including Wang Ming, vice chairman of International Graphic Design Federation, chairman of China Region, deputy director of Academic Committee of China Central Academy of Fine Arts, Liu Bo, 2008 Beijing Paralympic emblem designer, College of Design Professor, 2008 Beijing Olympic Games and Paralympic Games medal, individual sports icon designer Hang Hai, and two students Chen Yijun and Chen Ying.


Wang Min, head of the revision team, said the original intention of the amendment was to ensure that the original ideas and vitality of the program were maintained. The revision team put forward more suggestions on how to improve the technical details, such as how the shape should be more emphasized and the color more reasonable. From late January received notification of changes until November, they have made in-depth changes to the various components of the emblem such as Olympic graphics, Paralympic graphics, color system, and word mark "Beijing 2022". In the emblem modification process, Beijing Olympic Winter Games Organizing Committee specially invited people from all walks of life to form a review committee, met twice in March and April. Representatives from all walks of life invited to comment on the revised design scheme of the emblem and proposed further amendments. CPPCC National Committee, 80-year-old Professor Han Meilin also participated in the review and revision.


At the same time, Beijing Olympic Winter Games Organizing Committee also consulted with the International Olympic Committee and the International Paralympic Committee relevant departments, Olympic Broadcasting Service Company's opinion on the design of the emblem, and accordingly the emblem program was modified.


After extensive solicitation of opinions, the Beijing Olympic Winter Games Organizing Committee Chairman identified an emblem design and an alternative design. 801 works, which is "winter dream" and "leap", the final stand out.


Emblem designer Lin Cunzhen interpretation of the "winter dream" and "leap" form reads: "The Winter Olympics is a combination of ice and snow sports, the emblem must reflect the ice sports, but also reflect the snow sports, the emblem comes from ice and snow Sports posture, the overall shape and embodies the Chinese character 'winter' at the same time, the Olympic Winter Games compared with the Summer Olympics, all sports programs by means of equipment, especially in the Paralympic emblem design, an increase of Snow sticks, wheelchairs and other sports equipment show. "


The judges who participated in the review said that Dong Meng and Leap achieved the perfect combination of Chinese excellent traditional culture and the Olympic spirit through Chinese characters and calligraphy. As a whole, they were very dynamic and reflected the image of fighting athletes and winter sports. The color is very bright, the method is also very international, with a sense of the times, for the future extensive use of the emblem, especially the three-dimensional rendering, extended design reserves a vast space.


Fan Di'an, dean of the Central Academy of Fine Arts, believes that the combination of ice and snow movement with Chinese traditional culture and Chinese elements is the general trend and universal feature of this emblem design. Fan Dian think pen and ink as the times, and design should also be with the times, the design, colors, fonts and graphics of the Olympic Winter Games emblem are the heartfelt expression of the development of China.


Wu Weishan, director of the National Art Museum of China, believes that there are more and more people in the world who learn Chinese. By designing the winter emblem with the element of winter, it is a way for the world to understand China and tell a good story about China. Can make the world have a sense of beauty and respect for Chinese culture.


David Grossman, chairman of the International Design Commission, believes the emblem has been well balanced between tradition and modernity. It shows both Chinese culture and internationalization. Even people who do not understand Chinese can see It is in harmony with the Chinese characters and the symbol of the theme of winter Olympics. At the same time, it also condenses a lot of movement gestures for dynamic presentation.


"Winter Dream" and "leap" also resonate in the athlete community. Li Nina, world champion of freestyle skiing aerials in China, said: "At first glance, I saw the word 'winter,' and you know it represents the winter and represents the winter sports. There are also two moving villains who saw this emblem Can think of which session of the Olympic Winter Games. "


International Olympic Committee, the International Paralympic Committee officially approved


In order to ensure the originality of the emblem and its intellectual property rights, Beijing Olympic Winter Games Organizing Committee has formulated a work program of emblem check and rework, and carried out domestic and international check-ups from April to August 2017. From April to May, Trademark Office of the State Administration for Industry and Commerce held a check on candidate emblems for the Beijing Olympic Winter Games and the Paralympic Games. No high-profile icons were found on all 45 categories of trademark registrations. In June, Beijing Olympic Committee appointed Tsinghua University, Tsinghua University, the use of Internet big data and other technical means, the use of English, French, Arabic and other 10 kinds of foreign language keywords related to the emblem search, and related graphic design professional website for image acquisition.


From June to August, the International Olympic Committee and the International Paralympic Committee examined the candidate emblem of the 2022 Winter Olympics in Beijing and the candidate emblem of the Paralympic Games respectively. In addition, Beijing Olympic Winter Games Organizing Committee also copyright registration center in China Copyright Protection Center, and 48 hours before the official launch of the emblem, in the country started covering all 45 categories of emblem trademark registration applications.


November 4, the 24th Olympic Winter Games leading group for the validation of the 2022 Beijing Olympic Winter Games and the Paralympic Games emblem.


December 5, the International Paralympic Committee officially approved the 2022 Beijing Paralympic Games emblem design.


December 6, the International Olympic Committee Executive Committee officially approved the 2022 Beijing Olympic Winter Games emblem design.


December 15 evening, 2022 Beijing Olympic Winter Games and the emblem of the official Paralympic debut.


The "China's Seal", the emblem of the 2008 Beijing Olympic Games, uses the stamps that China has used for thousands of years as a carrier to convey to the world that China has the ability and confidence to do a good job of running a high-level Olympic Games. After the baptism of Beijing Olympic Games, the world knows more about China and China knows more about the world. Today China has developed into the largest trading nation and the second largest economy in the world, and has gradually stepped into the center of the world stage.


2022 Beijing Winter Olympic Games and the Paralympic Games emblem Winter Dream leap to the world in a confident way: Chinese dreams about the Olympics and the ideal of flying so as to contribute their enthusiasm to the development of the Olympic Games and the world's snow sports. wisdom!